Posters were sent to the theatres with less than one week from the release date. The hoardings too are slowly being placed as the film is approaching the D day. Theatres are yet to be confirmed in few key areas. There is a chance of releasing in bad theatres due to prior planning.
High profile producers feel that internet is everything and they are simply passing off time by updating their Twitter and Face book pages. They feel that everything they do and post on net is being spread to all the corners of Andhra Pradesh. Publicity for Businessman and Rajanna films has started long back even though there is ample time for the release of those films. Panjaa makers feel that there is world of time to do publicity even after they entered the Red zone.