It was veteran actor and politician Chiranjeevi’s son Ram Charan Tej and Apollo Group of Hospitals’ chairman C Pratap Reddy’s granddaughter Upasana Kamineni’s big day.
While the two shweethearts exchanged rings, the young actor’s fans and followers could enjoy the function on their television screens. Thanks to the multi-camera setup that captured the event, the online editing of the footage and the final telecast across various satellite channels in the country.
A private event, only selected high profile guests were sent bar coded invitation cards for the event. However, the star did not feel like leaving out his many fans, claimed industry insiders. Thus the idea of a live telecast of the engagement ceremony was born.
The function organised by the would-be-bride’s family was held at Temple Tree farmhouse in Moinabad in the outskirts of Hyderabad. Moreover, the live telecast and the bar-coded invitation cards were not the only striking aspects of the event.
The groom, Ram Charan Tej donned a sherwani worth Rs 1.5 lakh and Upasana’s jewellery, imported specially from Brazil, was worth approximately Rs 10 crore. Even the decoration was undertaken by a Thailand based company.
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