As Oosaravelli got above average talk, the makers wanted to make it a hit by projecting in the brightest possible light. They have also released some press notes with huge figures. But the truth was the film dropped down from 3rd week onwards and many theatres were also vacated.
Eventually, they stopped further promotion and they found that it will be hard to bluff people beyond a point. That is really good indeed. Finally, as Dookudu had huge 50 days function, even some NTR fans wanted to see Oosaravelli 50 days event. But the makers behaved intelligently and morally by keeping that idea away. With this, the respect of NTR and also RR makers was well protected.