Nagarjuna's son Naga Chaitanya too is facing similar problems as a hero. Despite having strong background and fan base, Chaitanya is yet to make a mark as a star. He bagged a couple of hits but that didn't increase his stature as a star. He should work hard to join the twenty five crore business club and it is not as easy as it seems. Hence, Nagarjuna found out a solution to this. He is planning to launch Naga Chaitanya in Kollywood in a grand way.
He wants Chaitanya to be a full-fledged multi-lingual actor so that he could expand his market. If Naga Chaitanya finds a market of minimum 10 crores in Tamilnadu, then his range as a hero will increase without any doubt. 'Gouravam' movie directed by Radha Mohan will be Naga Chaitanya's launch pad in Tamil. There is a chance of warming up by dubbing a couple of his earlier films in to Tamil before that.