Ishq shooting is in progress at the outskirts of Gundlapocharampalli. Couple of scenes was shot on Thursday on hero Nithin and hero-ine Nitya Menon in Apparel Park located there. The film is directed by Vinay Kumar and Shreshta Movies is producing the film. Multi-dimension entertainments are presenting the film. Ajay, Sindu Tolani, Rohini, Nagineedu, Sudha, Satya Krishnan, Ali, Duvvasi Mohan, Srinivas Reddy, Sandhya Janak, Supreeth, Ravi Prakash and others are starring in the film. Music is scored by Aravind and PC.Sriram taking care of cinematography and fights by Vijay.