During the opening weekend, some analysts estimate that approximately 75% – 80% of the functioning theaters in Andhra Pradesh were screening Dookudu. And that grand release was backed up for weeks by a strong, sustained and co-ordinated publicity campaign that built up the hype over the movie. Prince Mahesh Babu’s charm and massive fan following among all sections of the society pulled the crowds to the theaters. And the rest,as they say, is history.
In this day and age, 100 day runs do not matter anymore. It is all about how much money the movie can make in the shortest possible time. Piracy and competing forms of entertainment will dilute any movie’s collections after the first few weeks.
The business tactics of Bollywood films run along similar lines. Let us see if Dookudu’s strategy is emulated in future by all big budgeted Telugu films.