Ads on Bollywood Buzz Insider: How to reach Bollywood fans the smart way
Want your product, film or festival seen by people who actually care about Bollywood and Indian cinema? This page explains the ad options we offer, who you’ll reach, and how to make ads that work — not just look good on paper.
We publish entertainment news, film analysis, and festival coverage. That means our audience is into movie trailers, celebrity updates, behind-the-scenes stories and industry trends. That profile shapes which ad types perform best: video promos, native sponsored posts, and targeted display ads for busy mobile readers.
Ad formats & where they work best
Display banners — Simple, fast and great for awareness during release weeks. Use clear branding and a single call-to-action (watch trailer, book tickets, learn more). Mobile-first creatives perform better since most visitors browse on phones.
Native sponsored posts — Best for storytelling. If you want long-form attention (cast interviews, film reviews, festival announcements), give readers value. Put the CTA near the top and again at the end.
Video ads — Trailers and teasers win here. Start with a 3–7 second hook, show the title/logo early, and keep videos 15–30 seconds for best completion rates. Vertical or square formats get more plays on mobile.
Event & festival sponsorships — Sponsor a story series or a festival roundup. That puts your brand next to trusted editorial content and builds credibility quickly.
Quick creative and targeting checklist
Creative tips: use bold headlines, faces or emotions, and one clear CTA. Avoid cluttered text; thumbnails should work in small sizes. If you use a celebrity image, confirm rights and credits before promoting.
Targeting tips: pick audiences by interest (Bollywood fans, indie film followers), geography (major metros for premieres), and device (mobile first). Time your campaign around key dates — trailer drops, premieres, award nights — when engagement spikes.
Metrics to watch: CTR and video completion for engagement, viewability and CPM for reach, and conversions (ticket sales, sign-ups) for ROI. Ask for weekly performance snapshots so you can tweak creatives and placements quickly.
Budget guidance: short bursts around big dates (7–14 days) often beat long low-intensity runs. If you’re launching a film, allocate more to the week of release and use retargeting for people who watched the trailer but didn’t convert.
How to pitch your campaign: give us your goal (awareness, ticket sales, subscriptions), target audience, creative assets, preferred dates and a ballpark budget. A simple brief with those five items helps us suggest the best mix fast.
Ready to go? Prepare crisp assets, timing windows, and target details. Good ads on the right platform turn casual readers into viewers, ticket buyers, or subscribers — and that’s what matters.
